A famous model and actress in Paraguay, Riquelme rose to international prominence during the 2010 FIFA World Cup. A supporter of both the Paraguay national football team and the club Cerro Porteño, she was first pictured in international media celebrating a goal during the game between Paraguay and Italy with her Nokia mobile phone between her breasts (reportedly as part of a promotion for a mobile phone company). Riquelme is the face of the deodorant brand Axe in Paraguay and at a later Paraguay game in the World Cup she was also seen with the word "Axe" written on her chest as advertising for the deodorant brand.
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